Driven In part By Postal Increases Valassis Raises All Mail & Shared Mail Costs Across The Board Effective August 29, 2021.
These increases are as follows.....
Direct Mail Wrap: 4.3% price increase (postage/delivery only)
FSI: 4% price increase (Service Fee only)
Inserts (ASI): 9.3% price increase (4.3% postage/delivery and 5% Service Fee)
Inserts (CSI): 6.8% price increase (4.3% postage/delivery and 2.5% Service Fee)
Dynamic Postcard: $12.75/m price increase (driven by postage/delivery)
Solo Direct Mail: increase depends on classification, format, and point of entry
Driven by unavoidable postal increases all shared mail costs will increase across the United States as of August 29, 2021. Together with increased newsprint pricing & diminished print readership print & mailing have become an unaffordable option.
With Covid retail sales receding and costs rising everywhere now may be the time to take a closer look at digital.
Good Luck as well get back to normal!