By Joel Albrizio
As Covid Related Sales Recede & Independents Ponder a Go Forward Strategy
Covid-19 merchandising planning & the resulting sales were nothing less than a horrible adventure. While most supermarket retailers suffered from the fears of a Pandemic as did their employees' retail sales and the profits associated with those sales were unprecedented.
So now, as the world transitions to the new normal the independent supermarket retailers find themselves on solid financial ground however, unusually content with Covid sales receding back to numbers we all witnessed in 2019.
Remember 2019 When Flat Was The New Good Sales Outlook
Customer acquisition costs for supermarkets are expensive. However, as an independent you have the sales today. Why not begin merchandising and do all that you can to fight for that business?
Marketing discussions industry wide week in and week out find content independent retailers, seemingly unconcerned with what might be next.
Well, what's next will be different than 2019. The big boxes are digital, in all channels. Retailers like Walmart & Amazon Prime communicate with the consumer and will fight for your sales every day.
Supermarket retail is so digital at the higher levels today Vlassis is likely to cancel all shared mail for Christmas week 2021. Now as an independent in the absence of a true engaging digital platform your opportunity to speak to your customer with a printed circular has been eliminated.
Do You Really Believe This Is Entirely By Accident?
You have the customer today. While you deserve much needed rest and those vacations it's time to fight hard for those retail sales while you still have the sales.
Walmart, Kroger & Amazon Prime won't be away or on vacation. They will not rest and chat about how hard they have worked. Big box retailers are engaged, digitally communicative and looking hard at every vertical to drive retail sales.
They Are In Fact Working Day & Night For Your Retail Sales
Let's surprise the big box retailers this time and hold on to those sales. The customer acquisition cost to get a consumer back once lost is insurmountable for the independent grocer.
Have A Great Fourth Of July!
Many have asked why I choose to write about what I see in the supermarket industry today and my ideas. At Bad-Adz Digital, PreparedFoodPhotos.com & Adlife we believe great ideas and the resulting branding will give new life and direction to any company. So for that reason we chose to open the discussion.
Yes, I understand I probably misspelled something or butchered the English language in a few places, the goal however was to open your minds to new ideas.
Joel Albrizio Bad-Adz Digital Bad-Adz Videos PreparedFoodPhotos.com
Don't forget to "Like Or Share" with your colleagues!