By Joel Albrizio
Holidays Are Coming With So Many "3" Day Marketing Opportunities
Christmas, New Year, Thanksgiving, MLK Day, Veterans day and on and on. We now live in a "3" and "4" day marketing cycle. We find the 7 day center store merchandising program remains successful while all of our perishable departments achieve significant sales penetration when introducing the 3 day sale.
Today we keep it fresh with that extra perishable push with every opportunity.
The average customer shops at least twice weekly for groceries. If we recognize that pattern and adapt our marketing efforts to accommodate the shopper we all win.
With Thanksgiving ahead lets imagine running a "3" day sale...Monday, Tuesday & Wednesday. All of your competitors ads are on the street and your stores hit with your best offer for turkeys and all of your other holiday specials for your "3" day sale.
Thats just a smart way to go to market. Understand the competitions pricing and price your "3" day sale accordingly.
Meijer Drives Retail Sales With "3" Day Sales...
Like Meijer your perishable sales and margins can increase by shaking things up a little to attract that second shopping trip from your customers. Let's not miss a golden opportunity.
Let Bad-Adz Digital Help You Drive Retail Sales!
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