By Joel Albrizio
Do you really believe you have the secret bullet with the printed ad? Every metric we see every week tells us digital touches almost every potential customer. Digital is how the customer interacts with the outside world digitally.
If You See Your Customers With Flip Phones In Your Store Stick With the Printed Ad!
That customer that still has a flip phone will likely miss your digital ad or your eMail. I have these conversations with retailers every day. And yes, I love to sell. However, while I love to sell you need to sell.
Good Luck Going To Market With A Printed Ad You Can No Longer Afford!