Here we go again, the United States Postal Service is increasing your shared mail rates. Again & again the Postal Service has raised rates to unaffordable levels. So much so many zip codes no longer allow the option of shared mail.
Many Zip Codes No Longer Offer Shared Mail....Time To Switch To E-Mail?
Financially shared mail makes little sense. The greatest test for shared mail today is that as retailers eliminate print with its expensive shared mail delivery option retailers one by one eliminate zip codes as a part of their program.
Why pay over $100.00 per 1,000 to print and deliver circulars when e-mails directing consumers to your website offerings are available for $30.00 per 1,000 or less.
Connect The Customer To Your Website With Your E-Mail Blast!
Today's retailers have aggressive digital website offerings. Many supermarket retailers go as far as online shopping programs. How does the printed circular link or direct the consumer to your website....it does not.
E-mail your potential customer instead of sending the printed ad, and begin the process of driving customer counts as well as a growing basket size.
Watch Your Own Family As A Test
If you want to test digital penetration watch your own family this Memorial Day and how often they check their phones throughout the day.