By Joel Albrizio
Most Grocers Send E-Mails To Their Customers...They Forgetting Real Sales Growth Is With The Competitions Customers....
So now we enter the digital reality of e-mail. Yes, it is here to stay. As we move away from print, most retailers think its great to save difficult to find marketing dollars with e-mail.
However, We Must E-mail The Competitions Customers...
If we spend all of our markdown dollars e-mailing only our customers we abandon the opportunity to grow through e-mailing our competitors customers.
Publix, for example has a sophisticated e-mail program. This employee owned super grocer finds a way to e-mail everyone. Publix dominates the retail space with a huge voice in the marketplace.
Independent retailers often times e-mail only the existing customer and give away the gross to the customers already shopping the store.
Markdowns Are About Growing Your Customer Base...
When you enter the "Going Green" arena and move away from print remember you must touch everyone. Leave no stone unturned nor any possible customer behind.
We are here to lead you through the digital process to an "Every Possible Customer" e-mail program.
Joel Albrizio Bad-Adz Digital