By Gabriela Ferreira
Do you remember the 90’s? We used to read the newspaper in the morning while eating breakfast and watching TV commercials in between our favorite programs. We’d see printouts pinned to the bulletin board in the local grocery store. The newspaper would contain advertisements for local plumbing services and new job listings, the TV had innovative car commercials for the new Toyota Sequoia, and the printouts would have a tear-off with the phone number of the local electrician. These were popular marketing strategies several years ago and remained so until the digital wave washed over every industry.
Technology has changed the world tremendously. It has become a crucial part of our lives. We use technology for almost everything: communication, transportation, education, cooking, entertainment, health solutions and so much more.
Most consumers use their smartphones for everyday tasks and for entertainment purposes. The ways people consume media and shop have also changed. Many people have a streaming service subscription like Netflix or Hulu, and shopping online has become extremely popular on platforms like Amazon.
As social media platforms became more popular, things began to evolve in the world of marketing. Platforms like Facebook, Instagram, Pinterest, Twitter (now known as X), and TikTok have taken a large margin of space in digital marketing. Advertising campaigns are targeted to a specific audience and reach more qualifiable consumers. If you open your smartphone, you will see a multitude of advertisements tailored just for you. This form of marketing is advantageous to both the consumer and the seller.
The digital age has undoubtedly taken over and the old way of marketing has become obsolete. It is essential for businesses to be able to transition from yesterday’s outdated marketing approach to a more modern, digital marketing strategy. The best way for a business to survive in today’s digital atmosphere is to constantly adapt with new ideas. It is important to recognize that what had previously worked in the past, might not always work in the future.
Bad-Adz Digital has the knowledge, perspective, and experience to implement successful digital marketing strategies and we’ll make these transitions seamless for you. We offer email marketing, website building and hosting, social media management, and a suite of other services to help our customers succeed in today’s modern business world. With state-of-the-art technology and the necessary skills to support your business, we’ll help you thrive in this digital age.