By Joel Albrizio

"Don't Overlook The Value Of Your Independent Supermarket To Your Community"

The supermarket local to you is often the most overlooked business in each of our communities. They are just always there. Competition has come in from every marketing space where today, everyone sells food.

Owning or running the local supermarket in any of our communities is not the most glamorous position one could choose. The hours are long, the work is grinding, most of your employees are young in age and part time and every other store seems to have the latest hottest price. Not to mention the margins which can be almost non-existent.

In short, this is about as tough a career as one could choose.

Then Comes A Pandemic Caused By A CoronaVirus...What Else Could Happen?

Your local grocer is now fighting for profitability and finds themselves dealing with a world wide Pandemic. Seriously, who would believe a virus driven pandemic could leave most of the world in some form of quarantine or shelter in place mandate. Most business settings, conferences, sporting events, all canceled. Other than essential business almost everything imaginable in our everyday lives are all closed.

The supermarket always overlooked is guess what? Still overlooked. Most customers are upset over item availability & now retail price points. Retailers nationwide are thought of as gouging and looked upon by some in many communities as taking advantage of a horrible event.

"It's Really Time To Thank Your Grocer"

So many of us are working safely from home while our collective grocers work unbearable hours to deliver all of our necessary staple items. They are not home with their families safe from possible infection. The grocer and his or her employees are fielding customer questions, concerns and trying to deliver in an almost impossible retail health environment.

I love supermarkets and have worked with them my entire career. I have seen their good and bad years. While we can all look at the increases in retail sales lets not miss the nightmare these grocers have accepted as their new norm.

They too, could become infected and like any of us loose their lives in order to serve all of us. When you shop, take that extra minute or two to thank those supermarket employees you encounter. They are literally risking their lives to serve you.

Your local grocer has kept themselves and their employees exposed to a CoronaVirus nightmare in order to serve the local community.

Let's Not Let The Independent Grocer Become Overlooked Once Again...

It's Time To Say Thank-You & God Bless You!

Many have asked why I choose to write about what I see in the supermarket industry today and my ideas. At Bad-Adz Digital, PreparedFoodPhotos.com & Adlife we believe great ideas and the resulting branding will give new life and direction to any company. So for that reason we chose to open the discussion.

Yes, I understand I probably misspelled something or butchered the English language in a few places, the goal however was to open your minds to new ideas.

Joel Albrizio - Bad-Adz Digital, Bad-AdzVideos.com, PreparedFoodPhotos.com & Adlife